Major League Baseball

330 Hanibal Hall

Milwaukee, WI 65099

Commissioner Bud Selig



Mr. Mark Shaughnessy, Esquire

The Shaughnessy Law Firm

1200 Fifth Avenue

New York, NY 21330



June 26, 1997



Dear Mr. Shaughnessy,


This letter is to serve as demand notice that you cease and desist from advertising, marketing and/or selling advertising designed to be on the New York Yankee Uniform.


MLB hold the exclusive rights to all advertising for all baseball teams.  Please refer to the MLB ownership agreement exceuted by Mr. George Steinbrenner on March 13, 1972.  This issue has been settled since 1963 with the Curt Flood decision and there should be no question as to the exclusiove rights of MLB to all marketing for major league teams, including the New York Yankees.


If you have any questions, please refer them to the MLB counsel:

            Dewey Cheatum and Howe

            Attorneys at Law

            100 Shemp St., Suite Bi Ey Bay

            Curly, Wisconsin, 65666



Thank you for your prompt attention to this matter.






Bud Selig


Major League Baseball, Inc.